Sweetshop and Israeli-founded Green Productions have launched a company in Australia and New Zealand together called Sweetshop & Green that will produce films and TV projects that are artistically exciting, but produced as a commercially viable product, with identified audiences and exported to the world.
The new company will blend Sweetshop’s international producing experience and Green Productions acclaimed filmmaking nuance and will launch in October.
Sweetshop & Green will be headed by Sharlene George, founding partner and global executive producer of Sweetshop and Israeli producer, Gal Greenspan, co-founder and chief executive officer of Green Productions. George and Greenspan’s roles will be joint managing directors. Moshe Edery, president & chief executive officer of Israeli-based United King will also join Sweetshop & Green on a strategic, production and distribution level.
Sharlene George said, “Sweetshop & Green combines both Sweetshop and Green Productions strengths – our level of professionalism and worldwide experience has enabled us to export Antipodean directing talent internationally and bring foreign and large scale productions to Australia and New Zealand. Extending this experience and history to longer format content is a natural progression for us.”
Greenspan added, “We believe that cinema and TV are a global medium and these days audiences around the world are looking for new and exciting stories regardless of the language and location. We are eager to bring new co-productions to this side of the world and tell stories that haven’t been heard before.”
George’s expertise is in production on a global level. Throughout the eighteen years Sweetshop began, she has focused on delivering world-class production facilitated in many countries. Forging new markets and clients within these markets has become the core of Sweetshop’s business with eight offices in Auckland, Melbourne, Sydney, Bangkok, Shanghai, London, Los Angeles and New York. A director roster of twenty-nine directors globally gives clients easy access to strong talent on a local level.
Sweetshop works with brands including Diageo, Dove, Ikea, McDonald’s, Toyota, Tourism New Zealand, Tourism Australia, Sky TV, Samsung, Unilever and VW.
Greenspan brings his years of experience developing and producing films in Israel and worldwide. Under his management, Green Productions has produced nearly a dozen critically acclaimed films, among them Scaffolding, A Quiet Heart, Menashe and Youth, which were screened and applauded at prestigious film festivals such as Cannes, Berlin and Sundance, and were successfully distributed in Israel and internationally. The company also specialises in international television co-productions with countries such as France, Germany, Poland, Belgium, Brazil and Canada.
At Sweetshop & Green, Greenspan will focus on finding stories, scripts and talent in the global market, supported by the Green Productions team in Israel. Roi Kurland, co-founder of the company, will maintain the position of chief executive officer of Green Productions‘ Israeli operations, while Maya Fischer will assume the role of head of tTV and Film.
The new company aims to develop films and TV series which have something to say and change people’s perspective, while also increasing the cultural diversity of the stories they make. As George is a New Zealand-born Cook Islander, it is important for Sweetshop & Green to support more stories from the Pacific and all indigenous communities so they are given the opportunity to be heard on a global level. Israel-born Greenspan plans to continue cultivating the relationships he has formed with talented creatives in Israel and Europe through collaborations with Green Productions, and via this new initiative, hopes to connect them to global projects.
To contact Sharlene email: firstname.lastname@example.org
To contact Gal: email: Gal@sweetshopgreen.co