The media – advertising, lifestyle and news – would have you believe that EVERYONE is exercising madly; EVERYONE is achieving amazing feats of fitness; EVERYONE is committed to their fitness regime. The truth is more likely …
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Who's doing what in the world of commercial creativity.
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72andsunny
72andSunny: How can brands engage with modern Aus women?
November 14, 2019
72andSunny, Crowd DNA and Lion will be co-hosting an event exploring how women are portrayed in culture and how brands can engage with modern Australian women through gender literacy. New Narratives: Engaging with Modern Women is …
72andSunny NY: Halo Top becomes the antidote for the relentless disappointments of adult life
March 7, 2019
Ice cream that’s not for children. Huge kudos to 72andSunny New York and Halo Top for finding a proposition for an ice cream brand that actually stands out. And even more so for the campaign itself, …
72andSunny and VIG partnership: a step beyond the usual.
June 19, 2018
72andSunny and Australian investment, hotelier and property group, Visionary Investment Group (VIG), have entered into a strategic partnership to facilitate VIG’s continued expansion in and beyond Australia. VIG's activities include end-to-end funds management and investment, property …
“The industry needs to evolve.” [Chris Kay managing director & partner 72andSunny APAC]
May 21, 2018
“72andSunny was a reaction to politics; silos; creatives, brand and strategy not talking; and clients and agencies only meeting up once every six weeks to hope that what was going to be presented was awesome. …
Samsung stops looking for something new.
October 3, 2014
The ad above was Samsung's April Fool's joke this year. It was about to launch a very serious global review. That review is now over. BBH and W+K have been added to its roster. Publicis has held …
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D&AD 2020
72andSunny hits Big Tobacco where it hurts
August 26, 2014
...In its teen audience. 72andSunny is helping The American Legacy Foundation eradicate “aspirational” images of people smoking. 72and Sunny’s anti-smoking campaign for Truth (an offshoot of US anti-tobacco foundation, The American Legacy Foundation) was launched during the …