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Who's doing what in the world of commercial creativity.
You know a brand is chasing the 16-24 age group when it makes use of the quirky nature of TikTok content. That’s what Above+Beyond has done for Subway to promote the chain’s Toasted Bites range.
Above+Beyond and Subway have taken an ambitious punt that people won’t turn off during the first twelve seconds of their new ad. It has a go at the food porn genre, but it’s deliberately bland. …
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