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Who's doing what in the world of commercial creativity.
In September last year, 72andSunnny took Axe/Lynx back to its original purpose of getting the girl and appealing to a young teen audience. To do that, it added a new lure – music, and notably, …
A young man’s fantasies? “Well, there’s this girl…”
Axe/Lynx returns to its original purpose – getting the girl. This time though, it’s all in the young man's head. And it’s all set to music. But not …
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