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Who's doing what in the world of commercial creativity.
BETC has created a story about finding your niche. The story happens to have a Citroën C3 Aircross SUV in it. It’s a story that hasn’t been told time and time again. That’s three pluses …
It’s Citroën’s 100th birthday. You’re expecting a heritage spot – maybe a cinematic film with archival footage underscored by an emotive soundtrack?
Citroën’s agency, Traction (BETC) is doing something a lot more fun – and far …
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