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Who's doing what in the world of commercial creativity.
What do you do when the marketing director is turning a one-day shoot into a three-day marathon? Find him a distraction. Like the make-up artist. It wasn't my idea but I wish it had been. …
The job of a top creative is to conquer challenges. To use creative thinking to get around, through or over a problem.
The challenge is usually a brief. But really, a creative mind will tackle any problem …
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