David Masterman asks us to pause to celebrate the heavy lifting a good idea can do. As Cannes draws to a close, let’s spend a moment to appreciate those tiny, beautiful, incredible ideas with the power …
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Who's doing what in the world of commercial creativity.
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JWT London
In May 2014, The Glasgow School of Art’s Garnethill campus was significantly damaged in a fire. Its famous Mackintosh Library was destroyed entirely. Two J. Walter Thompson creatives, Bill Hartley and Giles Hepworth, came up with …
It’s all in the execution, so what?
January 17, 2015
JWT London conquers a difficult sell by letting a standout production do the talking. Joining the Army Reserve is not a top ten idea for most of Gen Y and Millenials. And the idea that “people …
JWT London: Have heritage, will use it.
October 12, 2014
A slogan so well-remembered you don't have to finish it - or add the brand name. Witness the power of breaking the rules. JWT London is on a roll. First a bendgate carpe diem, now a …
Witness the power of a perfectly crafted print ad
October 2, 2014
'You first' is the right message for the me generation. And when it comes to a hotel stay, everyone joins the me generation. So, after JWT got the idea right, it went to work on …
Effective advertising is a piece of cake
September 16, 2014
The Christmas before last, Woolworths ran pavlova with strawberries and cream scented print ads, and placed a similarly scented wall ad at its Town Hall store in Sydney. Woolies, you’ve been well and truly upstaged. JWT London …
Photoplay
Sweetshop
Mr+Positive
D&AD 2020
JWT shows how standout is done
August 14, 2014
Ok, so it’s another ad about a big corporation doing good. But wait until you see how the story is told. Kenco is a coffee brand owned by Mondelez International. It’s helping youths in Honduras stay …