Who's doing what in the world of commercial creativity.
Aussies love their Vegemite but no-one loves finding butter in their Vegemite. In fact, they find it icky, and “they” are 58% of Australians (according to a survey by the Vegemite team at Bega Cheese …
Mitey Covers – brilliant (stick in your head) pun. Vegemite and Thinkerbell have gone deep into history to find the original sheet music and lyrics from the “other Australian national anthem”, Happy Little Vegemites, (OK …
Australians are known for their grit, guts and gumption, so Vegemite is continuing to battle England’s Marmite in a contest that both nations are enjoying. The “Mitey” battle (hilarious, Thinkerbell) picked up again yesterday with Vegemite …
Goodonya, Thinkerbell. Someone had to stand up for our national food. Here is what happened in Thinkerbell’s own words (even the press release is brilliant): “Dear Australia, Vegemite was forced into an unfamiliar position last night where we …