The aim of TBWA’s undertaking is to help “Room 13” build the funds it needs to nurture a connected, global network of young artists.
“Room 13” began when a group of enterprising children established a student-run art studio in 1994. There are now more than 60 studios worldwide, inspiring thousands of young people to explore their creativity. The studios give students the tools they need to express themselves and foster the creativity and self-reliance needed to develop their art.
In October, a team of volunteers from across TBWA collective participated in SIYEZA (meaning “we are coming” in isiZulu)—a five-day photo-adventure across South Africa. TBWA teams, led by Emmanuel Andre, president, International at TBWA Worldwide, visited five different “Room 13’ studios to teach photography skills to “Room 13” students and raise crucial funds for the studios in South Africa. In addition to his day job, Andre is an accomplished photographer whose portraits have been published and featured in galleries around the world.
Nicely done to the team in New York on the #Siyeza exhibition. Well done @tbwachiatny! #Repost @tbwachiatny with @repostapp ・・・ We continue to partner with Room 13 to promote artistic talent in every corner of the world. Recently, we took a trip to South Africa, where we taught photography to 200+ young artists. #SIYEZA
The “Room 13” exhibition will include photographs featuring young people of South African townships who participated in SIYEZA. The sessions aim to unlock the talents of young people by giving them a rare opportunity to learn photography skills and explore their own creative intuitions.
“SIYEZA is a great example of how TBWA and “Room 13” International are working together to empower a connected, global network of young artists. These images capture the energy and spirit of the young artists, and the whole project embodies our shared mission to inspire and enable young people’s creativity,” stated Claire Gibb, chief executive of “Room 13” International.
— TBWA Worldwide (@TBWA) December 15, 2016
The initiative uses the #SIYEZA hashtag on Instagram, Facebook and Twitter.