…Because it can.
Why do we love film festival campaigns? Because, by and large, they’re wildly creative.
Film Festival clients tend to give agencies a longer rein than your average multinational trying to be socially and environmentally responsible, improve people and make the world a better place.
Here’s what the St Kilda Film Festival let Australian agency, By All Means, produce recently:
But TBWA\Chiat\Day New York and OPC Films have really nailed what it is about film festivals that makes people sit on their bums all day in the dark glued to a screen. They’re wildly creative (too).
Its series promotes the 20th anniversary of the Brooklyn Film Festival (June 2-11 in local theatres).
And, it would seem, the agency’s attitude to the job infused the creative idea: