You have a new tech product to advertise. It has an array of advanced features that put “the future of health on your wrist”. The aim is to awe your target market (all people) with the products’ forward thinking and abilities.
How do you do it?
You could describe those features with words like “cutting edge”, “innovative” and “revolutionary” and kid yourself that awe will be triggered.
Or you could do this:
That voice sounds familiar because it belongs to Helena Bonham Carter. The director is Craig Gillespie.
TBWA\Media Arts Lab has been doing “or this” for Apple for a long time now. So much great work.