Homeless people have a lot of problems to deal with. One of the most insidious is isolation. A homeless person can have 3000 people pass him or her on the street or in a subway in any given day, but perhaps just two of them will say hello.
TBWA\Paris is trying to talk to the other 2,998 on behalf of social network app, Entourage, with its poster campaign running in the Paris Metro. Entourage allows people to create a benevolent circle around homeless people in their neighbourhood. The aim of the campaign is to remind people about the importance of connection as well as build public awareness about the isolation that the homeless endure.
Executive Creative Directors: Faustin Claverie & Benjamin Marchal
Art Director: Cédric Moutaud
Copywriter: Vincent Pedrocchi
Art Buyer: Elise Kubler
Client Team: Jean-Marc Potdevin & Claire Duizabo
Account Management: Anne Vincent, Stéphanie Decombe & Jeanne Bouchaud