“A picture says a thousand words” has been the foundation of some remarkable work by TBWA\Paris for McDonald’s this year. This new campaign, reminding France that McDonald’s restaurants Are open late is no exception.
The agency has simply inserted the Macca’s golden arches logo into the signs of four late-night venues. The ads are running in print and digital.
Agency : TBWA\Paris
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Account Management: Jonathan Serog, Julie Montagné, Marine Letourneur & Alisson Plachier-Juhel
Art Directors : Julia Deshayes & Lena Monceau
Art Buyer : Carine Galluffo
Photographer : Aurélien Chauvaud
Studio Image : Magenta 95
Client Management : Xavier Royaux, José Jacinto, Benoit Kolb, Charles Gourmelon
Here are some other examples: