No one really wants to go out on a cold, wet wintry day. What an opportunity for McDonald’s’ home delivery.
And how clever of TBWA\Paris to present the idea of McDonald’s home delivery in such a succinct and evocative way.
The campaign captures its audiences’ point of view exactly. It gives them what they want. It does so in a striking, surprising manner. That’s an excellent ad trifecta.
The campaign was shot by photographer, Roberto Badin, who was chosen for his work on architecture and still life, seen in his latest book, Inside Japan.
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Copywriter: David Philip
Art Director: Olivier Mularski
Account Management: Luc Bourgery, Jonathan Serog, Emmanuelle Escalere, Matthieu Charles & Julie Montagné
Art Buyer: Elise Kubler
Photographer: Roberto Badin
Client: McDonald’s France
Advertising Managers: Xavier Royaux, José Jacinto, Benoit Kolb