Grey Worldwide has had a long association with the Revlon brand. Revlon was a Grey client in the ‘60s. That relationship has just ended.
One year after Revlon consolidated all of its global advertising business with WPP, with Grey as its creative agency of record – for Revlon and Elizabeth Arden, as well as its fragrances and other beauty lines like Cutex – and MediaCom managing media planning and buying duties around the world, Grey has been removed from the equation. Mediacom resigned its global assignment in March.
Grey is being replaced by the in-house shop, The Red House, following the end of its one-year contract in June. The Red House will have the task of reversing Revlon’s income decline. Its overall revenue fell 6% last quarter. The Revlon brand’s sales fell 11%.