This Adland Age Bridge conversation began in a place far, far away and so quickly got to the hub of the topic that the original theme has been edited out. The topic, indeed the point of the Adland Age Bridge, is that when young and old talk together (think together, work together) the conversation (the ideas, the product) they are making gets so much richer, so much better.
I was once asked in an interview, “How do you think you will fit into our department?” Given the description of the agency’s “feel” that had preceded it, I assumed that everyone else in the creative department was “the usual” age. I wasn’t, even a decade ago. Every answer you can give to this question is lame. That was probably the aim of asking it. The question implies that a homogeneous creative department is a good thing. It’s really, really not. A homogeneous ad agency or production company – or any business – is a stunted thing. [:ed]
That’s the point of the Adland Age Bridge.
If you don’t laugh in the first few seconds of this video, your job has deadened you completely. If you don’t get caught up in the twists and turns of this conversation about young and old, by young and old-ish (in deference to Jonathan Kneebone’s perennial youthfulness), your curiosity needs life support.
Here it is:
Editing by Alexander Harrod