The news from The Agency Circle’s second survey is pretty good considering how entrenched was the old regime.
“This is real progress, which is great to see. The results show that the focus of senior Agency staff, coupled with the freedom for each Agency to address the key issues in a way that suits them, works. All the numbers are moving in the right direction. But, it is slow going, there is still a load of work to be done,” noted Emily Perrett, managing director of Clemenger BBDO Sydney and chair of The Agency Circle.
That’s great news for The Agency Circle, the industry body that’s all about turning the talk around diversity into action.
The Agency Circle was launched in October 2016 and conducted its first survy of all participating agencies to establish an (industry aggregate) baseline.
12 months on, it has completed its second survey and in good news, almost all metrics have improved on last year, validation that the industry is moving in the right direction.
This year The Agency Circle has also grown in size with 11 new creative agencies as well as 18 media agencies joining.
And the results? This year’s results come from 1,144 creative agency respondents, a comparable sample to the 1,211 last year.
- Respondents were 77% Caucasian, 9% Asian, 5% Multi Racial, 1% Middle Eastern. Only eight are African American and one Aboriginal/Torres Strait Islander completed the survey
- 58% were female, 41% male, 1% other
- 50% of the respondents were under 30. 33% were in their 30s and less than 17% were over 40
There were some big shifts this year:
- The number of people who reported experiencing sexual harassment has dropped significantly (down by 18%). NB: the question in 2017 survey refers to current employer only.
- Fewer people have observed sexual harassment of others at their current agency (down 17%)
- Agencies are perceived to be less sexist, less racist and more inclusive of LGBTQI than previously (up 10%+)
There were also some smaller shifts in the right direction:
- Harassment still takes the form of unwelcome comments or jokes but we are improving (down 6%)
- As an industry, we feel like we are performing marginally better on gender equality (up 11%)
- Most people feel included in decision making and not excluded due to discrimination (up 12%)
- Agency cultures are deemed increasingly supportive of women who take parental leave (up 21%)
But there is still work to do on a few fronts:
- Reported workplace discrimination, in terms of not receiving desired assignments or promotions at their current agency has increased (up 11%)
- People don’t intervene when they see discriminatory acts (up by 9%)
The results have been distributed and creative agencies that took part for the second year now have the ability to monitor their progress against their own benchmark as well as the industry average. The comprehensive results are also available on the Agency Circle website. Individual agency results are not released by The Agency Circle. The Media Agency results will be made public in the coming weeks.
Full results here: The Agency Circle_2017 Results_Final
How The Agency Circle works
Each member of The Agency Circle has bought into the charter and an honesty system.
“Agencies that make positive progress on their metrics stay – those that don’t should think about whether The Agency Circle is right for them,” the Agency Circle stated.
If you’re interested in signing up for 2018, you can contact the Agency Circle here.
The Agency Circle in a nutshell.
- What is the Agency Circle?
Launched in October 2016, The Agency Circle is an industry body that’s all about turning the talk around diversity into action. We are a group of Creative Agencies who want to see change. Faster. We are non-profit. We meet regularly. We share our data, progress and experiences. We are committed to a common charter. We work independently to implement change in our respective agencies.
You can read more about The Agency Circle charter here.
- Who can join?
Any Creative or Media Agency can join the Circle. Get in touch here if you are keen.
- What are the benefits of The Agency Circle?
- A public profile committed to diversity and inclusion in an industry that is currently not an exemplar
- Access to best practice information and tools and benchmarking of performance.
- The opportunity to be considered progressive policy makers, shaping the Australian communications industry agenda.
4. Why is diversity important?
Sufficient evidence suggests that the more diverse the group of people you bring to the table to solve a problem, the better the outcome. We’re in advertising and we solve problems creatively. It’s a commercial imperative that we drive diversity in our industry to serve our clients and their businesses more effectively and more creatively.
5. What is covered in the survey?
Each individual who undertakes the survey answers questions about their experience in the workplace when it comes to diversity and perceptions of diversity, spanning all aspects including ethnicity, sexual orientation, religious affiliation, disability, gender and age.
The Agency Circle member agencies:
303 MullenLowe*, Analog Folk, Adrenalin Media
CHE Proximity, Clemenger BBDO Brisbane, Clemenger BBDO Melbourne*, Clemenger BBDO Sydney*, Core
Marcel, Marketforce*, M&C Saatchi*, McCann*
Ogilvy Sydney, OMD
SapientRazorfish, Saatchi & Saatchi
The Hallway*, The Monkeys*,
(*founding Agency Circle members)