The 2020 Australian Effie Awards is open for entries today, with a closing date of April 16. This is the 12th year for the awards that applaud creative communications which achieved outstanding measurable results.
This year, there is a new category, Challenger Brand for brands and businesses (smaller, existing, new, or emerging) that are making inroads against big, established market leaders, taking on “sleeping giants” or moving into a new productive or service field beyond their current category and set of competitors, to tackle a dominant market player.
In addition, the Small Budget category has been split into Micro Budget (campaigns with budgets under $100,000) and Small Budget (campaigns with a total budget between $100,000 and $500,000).
Find full details of the category changes here.
In all, there are 26 categories to enter. An entrant may select only one category from List A but there is no limit to how many categories are selected from List B for each campaign, as detailed below.
Tony Hale, chief executive officer, The Communications Council, commented, “The Australian Effie Awards ceremony has become a major annual event for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results. The Australian Effies continues to evolve with the changing nature of marketing communications.”
An extended and final deadline of Thursday April 30 is available for those unable to meet the initial entry deadline of Thursday April 16 but a late fee will apply. Round One judging will take place online from June 9 to 12, with finalists announced on 24 June. Round Two Judging is set for July 21. All Effies winners will be announced at an awards dinner and presentation in Sydney on Thursday September 3 2020.
With the support of marquee sponsor, Think TV, the Communications Council published the first Effies report, Australian Advertising Effectiveness Rules, in 2019. Its second report will be published in the latter part of 2020. Other sponsors are AdStandards, Displayground, Google, KPMG, oOh!Media and UnLtd.
Enter The Effies here.