The Communications Council has opened the 2019 Call For Entries for Australian Effie Awards. The closing date for on-time entries is 5pm Thursday April 18. There is a final deadline of 5pm Thursday May 2 2019, with a late fee.
The eleventh Australian Effies continues to celebrate “the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results”.
There is one new category this year, Brand Value, which recognises campaigns that have measurably impacted brand health and/or significantly shifted brand perceptions or reputation. The Positive Change category now also incorporates issues as environmental sustainability, inequality, poverty, health, education or disabilities.
There are 25 categories to enter. An entrant may select only one category from List A but there is no limit to how many categories are selected from List B for each campaign.
The Communications Council chief executive officer, Tony Hale, commented, “The Australian Effie Awards ceremony has become an important annual event for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results. The Australian Effies continues to evolve with the changing nature of marketing communications.”
For the fifth year running, agencies are also invited to nominate clients for the Effectiveness Advertiser Award, to celebrate those who champion effectiveness.
Round One judging will take place online from June 11-14, with finalists announced on June 26. Round Two Judging is set for July 26. All Effie winners will be announced at an awards dinner and presentation in Sydney on Thursday September 5 2019.