Why do some brands say, “Choose me?” Why do some packs capture the world’s enthusiasm while other packs sit on shelves getting dusty? Which designers get the potential of packaging’s role in an integrated campaign?
The Package Design Book 3 by Taschen presents all the work that was applauded in the Pentwards in 2013 and 2014. It contains more than 400 packs from 30 countries, so the world’s packaging trends, ideas and possibilities can be seen in its pages.
“Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives,” publisher, Taschen, commented.
Here are a few examples to whet your appetite: