For the first time, The British Arrows has nominees across Campaigns and Craft.
Until 2016, the British Arrows had always hosted two moving images award shows – one celebrating the best ideas and commercials of the year, the other celebrating the best craftsmanship. Those shows have been combined into one show to “celebrate the best work entire industry has to offer, since any great piece of work is a magical combination of idea and craft”.
adam&eveDDB has the most shortlisted entries across Campaigns and Craft – It has 38 entries shortlisted in Campaign and 35 in Craft. AMV BBDO and Droga NY are also high achievers.
H&M has 11 shortlist positions in Campaign and 5 in Craft. H&M’s Come Together – created by adam&eveDDB, produced by Riff Raff Films and The Directors Bureau, directed by Wes Anderson – has 4 shortlist positions in Campaign and 5 in Craft.
MailChimp has 7 shortlist positions in Campaign and 6 in Craft. It was created by Droga5 NY, produced by Riff Raff Films and The Directors Bureau, directed by The Sacred Egg.
Harvey Nichols’ Bo Gilbert The 100-Year-Old Model – created by adam&eveDDB, produced by Serlin Associates, directed by Kell Mitchell – has 1 shortlist postion in Campaign and 3 in Craft.
Honda Civic’s Up, created by Wieden+Kennedy, produced by Blink, directed by Pedro Martin-Calero, has 4 shortlist positions in Craft.
John Lewis’ Christmas ad, Buster the Boxer – created by adam&eveDDB, produced by Blink, directed by Dougal Wilson – has 4 shortlist positions in Campaign and 4 in Craft.
Uniqlo Wireless Bra’s Move – created by Droga5, produced by Anonymous x Somesuch, directed by Autumn de Wilde – has 2 shortlist positions in Campaign and 5 in Craft.
Burberry’s Tale of Thomas Burberry – crated in-house, produced by Black Label Productions, directed by Asif Kapadia.
Gold, Silver and Bronze winners will be awarded on Wednesday May 24 at Battersea Evolution in London.
View the combined shortlist, which shows shortlisted campaigns in alphabetical order here.
View the Campaign shortlist here.
View the Craft shortlist here.
David Kolbusz, chief creative officer at Droga5 London and chair of the Campaigns jury commented, “Our jury was stuffed with opinionated misanthropes whose hearts were as black as coal. That said, thanks to the quality of work this year, the generosity of human spirit won out. Our attempt to celebrate the best of British moving image advertising landed us with a shortlist that is as strong as it is varied – a delicate cocktail of thrills, laughter, and tears. Please join us on awards night and drink it in.”
Lee Pavey, co-founder of ETC, who served as chair of the Craft jury commented, “During our intensive two-day judging process, what became evident to the jury was that the quality of work being created by British talent is arguably some of, if not the best in the world. Our small island produces some of the most amazing talent in the global advertising market and, even from the shortened eligibility window of just five months, this shortlist showcases what amazing craftspeople our industry has created and nurtured.”