Christmas is a battlefield for retailers. The big retailers flash their cash on epic commercials to draw attention. Smaller retailers do their utmost with less epic ones to entice people to shop local. One very small retailer has trumped all of them. With a commercial made for £100.
The 120-seconds of cuteness overload was made by Thomas Lewis Jones, the owner of a local Welsh hardware store called Hafod Hardware, and his mate, Josh Holdaway. Its star is the store owner’s, two-year-old son, Arthur. His parents also feature in the film. The biggest production cost was securing the rights to use Alphaville’s 1984 hit, Forever Young, sung by performed by American singer-songwriter, Andrea von Kampen.
Nearly a million people watched the film in its first week. It achieved more than 24,ooo likes on Twitter and nearly 10,000 retweets.