The winners of the first ever Gerety Awards have been chosen
The Grand Prix winners are:
|Communication Cut||AMVBBDO||United Kingdom||Viva La Vulva||Essity Bodyform/Libresse|
|Craft Cut||AMVBBDO||United Kingdom||Viva La Vulva||Essity Bodyform/Libresse|
|Innovation Cut||McCann New York||United States||Changing The Game||Microsoft|
|Media Cut||VMLY&R Warsaw||Poland||The Last Ever Issue||Gazeta.Pl, Mastercard, Bnp Paribas|
|Works For Good Cut||Lola MullenLowe||Spain||Hidden Flag||Felgtb|
Agency of the Year went to BBDO New York with 2 Silvers, 4 Bronze and 8 shortlist. Winning work included #DefyTheName for Monica Lewinsky, Care-E for KLM and Nurses Save Lives for Johnson&Johnson.
Network of the Year went to BBDO Worldwide were awarded Network of the year with 2 Grand Prix, 1 Gold, 3 Silvers, 4 Bronze and 17 Shortlists. Winning work included Viva La Vulva from AMVBBDO and AT&T Train from BBDO New York.
There were winners from Australia, Canada, Colombia, Denmark, France, Germany, Lebanon, Netherlands, Poland, Russia, Spain, Sweden, UK and USA.
The most awarded countries were USA, UK, Germany and Spain:
USA had 1 Grand Prix 1 Gold, 5 Silver, 8 Bronze and 13 Shortlist
UK had 2 Grand Prix 1 Gold, 2 Silver and 10 Shortlist
Germany had 2 Gold, 1 Silver, 1 Bronze and 9 Shortlist
Spain had 1 Grand Prix, 2 Gold, 7 Silver, 1 Bronze and 2 Shortlist
The full list of winners can be found here.
Gerety Awards co-founder, Lucía Ongay, commented, ” I could not be prouder of the winners chosen by the Gerety jury, in total there were just 60 entries which reached the required score to be awarded this year’s Gerety Awards. The highly acclaimed and respected Gerety Awards Jury and the winners they have chosen clearly sets the benchmark for the very highest standard of creativity.”
Gerety Jury member, Angela Natividad, chief creative officer and co-founder of Hurrah.gg, added, “There were plenty of woman-oriented ads, but that’s just the ad industry right now. What better focus group than Gerety to distinguish truly empowering works from femvertising? I also think some agencies believed that, because the jury is all women, work targeting women would stand a better chance. Not so. The winning brands from this year’s Gerety Awards draw from a range of industries and persuasions and are a testament to the discernment of a diverse and qualitative jury.”