The Gerety Awards judging is about to begin and the shortlist will be announced September 21 followed by live streaming of jury debates from around the world.
The Gerety Awards is unique in that its jury has been brought together to select the best in advertising – all advertising, not just advertising made for women – through the female lens. Studies show that women make up to 80% of all purchasing decisions globally, so it creates a benchmark that is relevant to market reality and presents an interesting alternative to the traditional awards in which men still often have a dominant voice.
The Gerety Awards were named for Frances Gerety, the copywriter who in 1948 coined the slogan, A diamond is forever.
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Judging sessions will start taking place soon in London, Melbourne, Bangkok, Istanbul, Helsinki, Buenos Aires, Berlin, Madrid, New York and Johannesburg. A full calendar of how and where to watch the live jury debates will be announced in the coming weeks.
Meanwhile, the key dates are:
- Shortlist Announcement: September 21
- Live Executive Jury debates: September 21 to October 18
- Winners Announcement: October 19
- Live Grand Jury debates: October 19
Cover image: Australian executive jury