The Young Globals competition finalists 2016 have been announced with two teams from Columbia College Chicago and one from Miami Ad School Teams reaching the shortlist.
The competition was launched in 2014 to identify and recognise emerging creative talent from around the world, and introduce students to the rewards of working in the healthcare and wellness advertising industry. The Young Globals is the only college portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn a prestigious Global Award and the experience of test driving their career in healthcare advertising.
The 2016 Young Globals Finalist Teams are:
Feed Your Future: Columbia College Chicago, USA
- Erica Barringer: Art Direction
- Cassie Benedict: Copywriter
- Eric Kahl: Concept / Strategy
Give Nutrition A Chance: Columbia College Chicago, USA
- Erica Barringer: Art Director & Designer
- Tim Brutsman: Art Director
- Patrick Herron: Copywriter & Strategy
- Brandon Scavone: Copywriter
- Marisa Persico: Public Relations
Pyramid War: Miami Ad School, USA
- Marcelo Shalders: Art Director & Designer
- Nellie Santee: Copywriter
- Karol Gomez: Designer
This year’s challenge was to submit ideas for a compelling campaign for a (fictional) leading maker of diabetes medications to raise awareness about the link between unhealthy food choices, childhood obesity and type 2 diabetes. Read the brief here: 2016_YoungGlobals_CreativeBrief
Finalists were selected by the 2016 corporate agency sponsors, greyhealth group and Havas Health & You. Gary Scheiner, executive vice president & chief creative officer of greyhealth group, and Beth Sabbatini, executive vice president & executive creative director of H4B Chelsea, evaluated entries with their agency teams to determine the finalists.
“The work we saw in this year’s competition was really inspiring. It was great to see how the teams arrived at an insight and then brought it to life through a variety of engaging tactics including gamification, apps, and celebrity influencers,” Sabbatini noted.
Scheiner added, “I was really pleased to see the tremendous breadth and depth of thinking these students applied to this brief. No two ideas were even remotely similar. For me, the ideas that rose to the top were the ones where the teams applied strategic thinking and real insights that drove their creative decisions. They presented rational arguments to make their case. The best ideas were original, highly creative, and on brief. I’m optimistic about the future of healthcare marketing.”
The three finalist teams will be interviewed by the Global Awards Young Globals sponsoring agencies to determine the 2016 Young Globals award-winner.
Those winners will receive a Global Award, have their work showcased at the 2017 Global Awards ceremony, and be given the opportunity to experience a paid internship (minimum of one month), based on their availability, at the sponsoring healthcare advertising agencies.
The 2016 Young Globals winners will be announced in the coming weeks. Everything you need to know about The Young Globals competition is here.