Every now and then, facts are more remarkable than fiction, and The Monkeys have been given the job of impressing Australians with the remarkable facts about Telstra’s technological capabilities.
Australians are, in fact, enthusiastic uptakers of new technology, so The Monkeys’ job was to give Aussies an enticing glimpse of what will be possible in the very near future, make them aware that almost every part of life will be connected through technology, and put Telstra at the forefront of providing the data they will need.
“This is why Telstra is investing billions of dollars in our network capabilities, ensuring we will be ready for twice as many streaming videos, four times the number of connected devices and five times the internet traffic. This investment was announced in August 2016, and includes our strategic capex spend over the next three years,” Telstra stated.
The campaign positions Telstra as the provider of the network that can change to keep abreast of Australia’s needs and the network that empowers people with its superior speed, coverage and reliability.