To highlight Qantas’ launch of its new Boeing 787-9 Dreamliner, The Monkeys has launched three films in an ongoing content series about the Qantas people who make the airline tick – an engineer, pilot and flight attendant. Each film captures the genuine personality of its subject as well as his or her enthusiasm for their job and Qantas.
“It was important to feature real Qantas people as they offer an authentic passion and excitement for the arrival of the 787 Dreamliner,” explained Qantas chief customer officer, Olivia Wirth.
“The look on their faces when they see the Dreamliner for the first time says it all.”
She added, “Customers have more options than ever when it comes to travel, but it’s our people’s dedication and passion for what they do, combined with our desire to innovate, that makes travellers want to fly Qantas.”
Ben Sampson, creative director, The Monkeys, added, “Being able to show the human side of something as technologically advanced as the new Qantas Dreamliner was a nice creative opportunity, and suited the Qantas brand perfectly.
“They have such spirited people and that was clear when we discovered the stories from three of their staff, and experienced their excitement at being part of the Dreamliner program.”
The campaign will be launched on Sunday October 22, running on TV, outdoor, digital and in social media. Filming took place in regional Queensland, Melbourne, Sydney and the Boeing facility in Seattle, Washington.
Qantas’ first Dreamliner will arrive in Sydney on October 20 and will operate on selected domestic flights before beginning services between Melbourne and Los Angeles from December 15. Perth to London direct flights take off in March next year.
Creative agency: The Monkeys
Co-Founder & Chief Creative Officer: Justin Drape
Creative Director: Ben Sampson
Copywriters: Chelsea Parks & Hugh Gurney
Head of Planning: Michael Hogg
Strategic Planner: Henry Bilston
Managing Partner: Matt Michael
Group Content Director: Humphrey Taylor
Senior Content Director: Samantha Heckendorf
Senior Content Manager: Demi Nielson
Head of Production: Thea Carone
Senior Integrated Producer: Sally Lankshear
Senior Digital producer: Kit Peebles
Digital Art Director: Eva Godney
Production Company: Collider
Director: Rob Stanton-Cook
Executive Producer: Rachael Ford-Davies
Producer: Annie Schutt
DOP: Kieran Fowler
Editor: Lucas Baynes, The ARC EDIT
Grade & Online: White Chocolate
Music & Audio Post: Song Zu
Photographer: Paul Blackmore, Red Door Productions
Retouching: Cream Studios