Got a first world problem? Everyone does. If you’re on a pre-paid plan, running out of data, whether your data download is going to be fast or whether it’s going to work at all are probably high on your own list.
Unless you’re on Telstra, as The Monkeys point out in the agency’s campaign for the telco.
The very human, very funny, entertainingly silly campaign is built around a series of common problems – amped up with some delightfully exaggerated details. Those problems should be causing stress. But Telstra Pre-Paid Max customers aren’t worried about data, no matter what they’re faced with.
In an increasingly competitive pre-paid category, the agency’s challenge was to address the tendency of pre-paid users to choose the network that offers the cheapest data.
The Monkeys co-founder and group chief creative officer, Scott Nowell, commented, “Who needs to worry about data when you have more pressing issues to deal with?”
Telstra senior marketing specialist, David Yung, added, “Promoting our key product feature Data Bank, this new campaign showcases the freedom of not having to worry about data with Telstra Pre-Paid Max on Australia’s best mobile network.”
The campaign is running across digital and social channels.
Marketing Principal: Tony Tsianakas
Senior Marketing Specialist: David Yung
Creative Agency: The Monkeys
Group Chief creative Officer & Co-Founder: Scott Nowell
Creative Director: Jo Sellars
Senior Copywriter: Barnaby Packham
Art Director: Danny Pattison
Business Strategy Director: Hugh Munro
Business Director: Toby Hussey
Account Director: Samar Karim
Senior Account Manager: Jack Stone
Senior Integrated Producer: Sally Lankshear
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Kate Gooden