Some phone conversations are more important than others and when those conversations crop up you need the best network. The Monkeys has positioned Telstra as the best network in its campaign, You don’t need the best network…until you do.
In this new instalment, Time For a Chat, the agency uses the most topical, and probably the most magnetic, Australian conversation possible – a gay son telling his parents that he has just got engaged. Kudos to director, Brian Aldrich, at Finch for conveying – palpably – every nuance of every emotion that conversation could produce.
Telstra chief marketing & brand executive, Jeremy Nicholas, stated, “Telstra’s network plays a crucial part of the fabric of Australian society, connecting millions of people every day to what matters most to them. We loved the emotion in this spot, from the first moment we saw the script.”
The Monkeys creative director, Stuart Alexander, added, “Everybody would have a similar story to one of these spots. Whether it’s sharing big news, changing plans in a hurry or quickly looking up something important, it’s nice to know that Australia’s best network is there for you when you need it.”
The campaign is running on television and in cinema over the coming months, including during the AFL and NRL 2019 Grand Finals.
Credits:
Creative Agency: The Monkeys Sydney
Group Chief Creative Officer & Co-Founder: Scott Nowell
Executive Creative Director: Vince Lagana
Creative Directors: Stuart Alexander, Daniel Fryer & Ben Sampson
Creative Team: Pierce Thomson, Maria Torres, Chloe Banicevic & Archana Murugaser
Business Strategy Director: Hugh Munro
Business Director: Toby Hussey
Account Director: Jennifer Johnson
Senior Account Manager: Jack Stone
Head of Production: Penny Brown
Senior Producer: Christina Wilmot
Production Company: Finch
Director: Brian Aldrich
Managing Director & Executive Producer: Corey Esse
Executive Producer: Karen Bryson
Producer: Cath Anderson
DOP: Daniel Ardilley
Editor: Dan Lee @ Arc Edit
Grade: Ben Egleton
Flame: Drew Downes
Post Production: Atticus
Casting: Stevie Ray @ McGregor Casting
Sound: Song Zu
Client: Telstra
Chief Marketing & Brand Executive: Jeremy Nicholas
Network Marketing Principal: Sam Sherriff
Marketing Specialist: Danielle Davies
