The creative industries are about to invest their creative skills into predictions for 2019. Many of them will be reasonable, if not obvious. Some will be wishful thinking. The musings of Sydney creative agency, The Offices, occupy their own special space. They’re wonderful, witty and wild.
The agency’s sense of humour spared few consumer and branding trends in its inaugural Trends and Predictions 2019. It also pokes fun at the continuing rise of celebrity collaborations, athletes’ antics, veganism and general busy-ness around the world.
“Branding and design trends to make the list include colour gradients, sans-serif wordmarks and watermelon motifs. The Offices resisted the urge to include crossed-oar logos, eclectic typography mash-ups and badges or crests, which seem to keep making trend lists but which we seriously hope businesses avoid in 2019,” The Offices noted.
Less-flippant references include the possible impacts of global warming on society and fashion, such as the rise of nocturnalism and the imminent release of a red-soled Louboutin gumboot.
“Trends and predictions can be fun to read, but they can also seem like a race to get the most far-fetched ideas into the market first. We wanted to push the genre a bit, and give our friends something fun to read over the summer break,” explained The Offices creative director, Jeffrey Oley.
Yes, of course, it’s a self-promotion campaign. A particularly good one.
“The Offices believes passionately that every business can be remarkable within its marketplace and delivers memorable creative work to its clients through a tight combination of strategy, storytelling and design,” the agency stated. Its website is here.