To win a major advertising award you need lashings of talent and a touch of luck. The One Show 2020 is offering that touch of luck for free.
Agency, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman, Cleofe, who will bless your creative work to give it extra luck before it is entered in the One Show. All you have to do is email him at email@example.com.
An auto-reply email will confirm the shaman has blessed the work and direct you to The One Show website, so that you can enter your work into the show.
“Winning a One Show Pencil is both a great honour and extremely difficult,” explained Rolando Cordova, chief creative officer and co-founder, Lanfranco & Cordova (L&C). “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”
According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging.
“We partnered with local production company Señor Z in Lima and travelled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” stated Gian Carlo Lanfranco, L&C chief creative officer and co-founder. “He was great to work with and serves as the centrepiece of the fun content film that also works as a direct marketing activation campaign.”
The Change Your Destiny campaign may also be adapted and extended globally. The One Club is currently engaging agencies in different countries to come up with their own culturally relevant version of the idea.
“The beauty of the idea is that it’s simple and entertaining,” commented Kevin Swanepoel, chief executive officer, The One Club. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”
The campaign includes a series of follow-up content films, pre-roll ads, social media pieces, banners, print and posters designed to spread positive energy to this year’s One Show entrants.
New for the One Show in 2020
The One Show 2020 entries can be submitted now here. First deadline is November 15, 2019, and final deadline for entry is January 31, 2020. The One Show 2020 juries will be announced shortly.
A few changes have been made for the 2020 One Show to make entering and judging easier. They include:
- Separate disciplines for Print and Out of Home entries (formerly together as Print & Outdoor);
- The formerly separate Social Influencer discipline now a part of the Social Media discipline;
- The definition of a campaign expanded to include entries with two or more pieces (previously three or more pieces).
Agency: Lanfranco & Cordova, New York and Lima
Chief Creative Officers: Rolando Cordova & Gian Carlo Lanfranco
Creative Director: Ken Tokashiki
Copywriters: Gian Carlo Lanfranco, Rolando Cordova & Ken Tokashiki
Art Directors: Ken Tokashiki, Franco Solsol & Gian Marco Chavez
Production Company: Señor Z, Lima
Directors: Bacha Caravedo & Chinon Higashiona
First Assistant Director: Alejandra Gomez de la Torre
Director of Photography: Chinon Higashiona
Art Direction: Bettina Fiol
Head of Production: Lorena Ugarteche
Executive Producer: Marinés Contreras
Field Producer: Carmen Tineo
Editor: Ignacio Ugarteche
Drone Operator: Ignacio Ugarteche
Audio Director: Sebastian Legaspi
Post Production and Colour: Eduardo Arriagada Wawin & Miguel Méndez
Audio Post Production: Arturo Arellano & Rodrigo Malnati @ Zumba