Outfront Media is about to launch a recognition programme, which celebrates personal artistic work done by members of the ad industry’s creative community. The One Club for Creativity and Outfront have turned that into an opportunity for co-promotion.
Outfront Media has become the exclusive sponsor The One Show 2019 Out-of-Home category and The One Club will help co-promote Outfront’s program. Eddy Herty, national creative director, Outfront Studios, will lend his creative expertise as a judge in The One Show Print & Outdoor jury, which includes the OOH category.
“The One Show and Outfront share a passion for big creative ideas and quality of execution,” stated Herty. “As a company focused on creative, Outfront is excited to partner with The One Club as a way to highlight the world-class creative work that’s now being done in today’s OOH market.”
“Some of the most exciting recent examples of great creative thinking to win at The One Show have come in the OOH category,” added Kevin Swanepoel, chief executive officer, The One Club for Creativity. “Whether using the latest giant video screen technology or a simple but brilliant line of copy on the side of a bus, One Show Pencil winners in OOH have demonstrated a world of creative possibilities. We’re thrilled to have Outfront as a partner to elevate and celebrate the great work being done in the category around the world.”
Deadline for entry into The One Show 2019 is 21 February, 2019. Enter here.