The final entry deadline for The One Show 2020 is looming. It’s January 31.
Round one has already been judged and Cheil Australia has four finalists in The One Show 2020’s first-deadline shortlist, all of which are for Samsung Australia’s Electric Playground. It’s the only Australian agency to make it through to the finals in this round.
Cheil’s shortlisted entries are:
- Cheil Australia Sydney & Imagination Sydney, Samsung Electric Playground, in Branded Entertainment, Experiential – Brand Installations
- Cheil Australia Sydney & Imagination Sydney, Samsung Electric Playground, in Experiential + Immersive, Brand Installations
- Cheil Australia Sydney & Imagination Sydney, Samsung Electric Playground, in Out of Home, Brand Installations
- Cheil Australia Sydney & Imagination Sydney, Samsung Electric Playground, in Mobile, Physical Product & Mobile Integration
Sweetshop New Zealand has two finalists, both for DB Export’s I’m Drinking it For You. They are:
- Sweetshop Auckland & DB Brewery Auckland & Colenso BBDO Auckland, DB Export I’m Drinking It For You, in Mobile Image Craft, Direction
- Sweetshop Auckland & DB Brewery Auckland & Colenso BBDO Auckland, DB Export I’m Drinking It For You, in Mobile Image Craft, Use of Music – Original Music
BBDO New York and McCann New York dominate the first shortlist.
BBDO NY’s finalists are predominately for Sandy Hook Promise Back to School Essentials, Monica Lewinsky The Epidemic, Macy’s Santa Girl, AT&T Train & Bacardi – Bombay Sapphire Painted by Everyone.
McCann NY”s are primarily for March for Our Lives Generation Lockdown, New York Lottery The Most Metal Scratch-Off, Microsoft Changing the Game, Lockheed Martin Think Inside The Box & Verizon The Team That Wouldn’t Be Here.
View the complete global shortlist for the period here.
The deadline to enter The One Show 2020 is January 31, 2020.
Entries making the first-deadline shortlist advance to the final round of judging in March. The One Show 2020 finalists list will be announced in April in lead up to The One Show awards ceremony in May during Creative Week.
The One Show early entry system benefits all parties involved in the process, including creative teams who submit entries, agency management responsible for awards budgeting, and judges who review the work in batches as it comes in.
“By submitting work when it’s fresh and top-of-mind, creative teams can more easily access materials while they are readily available and capitalise in real time on the work’s industry buzz,” explained Kevin Swanepoel, chief executive officer, The One Club for Creativity. “Agency management also gains a budgeting advantage by spreading awards spending over a 12-month period across two calendar years.
“From a judging perspective, the work is reviewed when it’s fresh and still topical, and jury members can give it greater attention because they’re reviewing smaller batches of entries.”
View the complete list of The One Show 2020 juries here.