The Royals has wasted no time in boosting its creative muscle after co-founder and creative partner of The Royals, Nick Cummins, announced he would be leaving the agency after nine years and the agency won the Coopers brewery account. Stu Turner (Sydney) and Seb Vizor (Melbourne) will head up the agency’s two creative departments as executive creative directors, Vizor following his promotion from deputy executive creative director in April.
Senior creative team, Nick Cole and Pat Allenby, have just joined the agency and will work in the Sydney office. Cole and Allenby are the creatives responsible for the Uber Eats Australian Open Ambush campaign, which rewarded them awarded at every major award show, including Cannes Lions, D&AD, London International Awards, Spikes and AWARD.
They’ve also worked on campaigns for which they encouraged AFL players to wrestle in lettuce, got a little too intimate with the world’s best cricketers, made the fittest people give up fitness, and had an attractive cartoon horse educate punters about responsible gambling.
Vizor commented, “I couldn’t be happier to welcome Nick and Pat to The Royals. They’re among the most talented creatives working in Australian advertising right now, and they’re top guys to boot. Their work inherently captures culture, which has created work that people actually want to watch and engage in, so they’ll be a great fit for each of our clients’ businesses, from Coopers all the way to Coates Hire.”
Cole stated, “Absolutely stoked to be joining The Royals. Not only are they all super talented, they’re a really lovely group of people as well. We’re really keen to help keep building the momentum here and make some solid work along the way.”
Allenby added, “The Royals have all of the things we like to be surrounded by – nice people, hungry clients, inspiring leadership and a few beers in the fridge. We’re very excited to join the team and give it our all.”
[Cover image l-r: Nick Cole & Pat Allenby]