In September 2017, AMVBBDO London creatives, Dal Evans de Almeida and Michael Hughes, named the mass of plastic waste floating in the North Pacific as a country and lobbied the United Nations to recognise it as such so that that the world’s governments would clean it up. The Trash Isles gave the world a wake-up call about plastic pollution. You all know what followed.
Trash Isles netted Dal Evans de Almeida and Michael Hughes a Grand Prix at Cannes. The pair have also created campaigns for Snickers, BT, The National Lottery and Virgin Holidays.
The pair were also promoted to board members, created the world’s #1 effectiveness campaign for promoting sustainability globally in 2018, won the UK’s first-ever Green Pencil at The One Show and were invited to speak at TED about the plight of plastic pollution.
Now they have been lured all the way to Australia to join Clemenger BBDO Melbourne as a creative team.
Clemenger BBDO chief creative officer, Stephen de Wolf, commented, “We’re thrilled to have Dal and Mike in the agency. Their work speaks for itself, but more importantly, the way they think and the shape of their ideas is what’s required to help us take creativity to places it’s never been before. When your ideas make it into The British Design Museum you go from making communications to making culture. We’re looking forward to seeing them achieve great things here and I’m proud that as an agency we’re able to not only nurture and retain brilliant local talent, but are seen as an attractive proposition for world-class talent from across the globe.”
Dal and Mike added, “We wanted to write a funny quote. Realised we aren’t funny, so have gone with the honest approach. We love the shape of ideas that come out of Clemenger BBDO, whether it be a sculpture for road safety, an internet algorithm for an established platform or creating Never Before Barbie’s, the solutions are always innovative.
“After eight happy years in London, we were ready for new challenges and to learn from new people and Clemenger has some of the best in the business to learn from.”
Cover image l-r: Michael Hughes & Dal Evans de Almeida