Digital service consultancy, RXP, and The Works have launched a content and production agency called Daresay led by a team of strategists, producers and editors.
Daresay will offer strategic planning, creative production, including video and post-production, design, animation, editorial, amplification and analytics.
The new company began to germinate after the closure of iSentia’s strategy and content division at the end of last year, when RXP and The Works agreed to continue working with a number of its existing clients, as well as hiring four of its senior team – general manager, Ruth Haffenden; senior content strategist, Yanni Kyriacos, and two senior editors.
Ross Fielding, chief executive officer of RXP, commented, “Daresay has been launched in collaboration with The Works to meet a growing demand for integrated content production that has strategic insight at its core. RXP already works with tier one businesses on building their online and digital capabilities and we see a number of opportunities for Daresay to play a significant role with that, in addition to working with other partners on enhancing their content marketing.”
Daresay’s team will be led by Haffenden, who becomes head of strategy and content, and Rachael Solomon, head of broadcast and content. Clients working with the agency include Optus, Intuit, Rentokil, Masterpet, Brother, Primo Small Goods and Snap Printing.
Haffenden stated, “Strategically led content, created efficiently which delivers results for clients are the driving principals behind the creation of Daresay. With a highly experienced team of content creators, in-house production capabilities and the backing of RXP and The Works, we have built a formidable proposition that I’m excited to be part of.”
Solomon added, “In the constantly evolving world of content creation, combing the expertise of Ruth and her team with our smart production approaches, data and strategic insights is a no-brainer. The interest in a fully integrated content agency has been strong and we look forward to delivering effective campaigns for our clients.”
RXP acquired The Works in August last year.
Ross Fielding, second left. Ruth Haffenden, seated right. Rachael Solomon, seated left.