NYF’s Global Awards 5th annual Young Globals competition is open for entries. This year, it is being supported by agencies, AbelsonTaylor and The Bloc, who will be both corporate sponsors and as mentors for the next generation of young creatives by providing internship opportunities to the 2019 competition’s winning team.
“AbelsonTaylor is honoured to be a part of the prestigious Young Globals Competition and excited to see ideas from tomorrow’s creative pioneers,” stated Andy McAfee, vice president & creative director, AbelsonTaylor.
“What could be more important and exciting than inspiring our most gifted young storytellers to unleash their creativity on our biggest health and wellness challenges?” added Brit Till, executive vice president & executive creative director for The Bloc.
To enter the Young Globals, students must create a speculative campaign based on a brief provided by the sponsoring agencies. Students interested in exploring healthcare advertising as a career may enter either individually or as a two or three-person team.
This year’s creative brief focuses on the coalition, Campaign for a Commercial-Free Childhood (CCFC), and challenges entrants to create a campaign to encourage parents, young adults, and children to be aware of the pitfalls of too much screen time and engage with their peers away from devices. The main idea to be communicated is that consumers may not realise the social, physical, and psychological implications of their screen time behaviour and how it’s impacting their overall health and wellness. Any campaign based on the brief should aim to build awareness of the impact a device is having on your health every time you pick it up.
“This year’s challenge brief focuses on an important issue that’s slyly positioned right under our society’s collective nose: the cognitive, developmental, emotional cost of too much screen time,” Fran Pollaro, executive director, Global Awards and Young Globals competition, commented. “Both of our generous sponsors and the Global Awards look forward to seeing the innovative campaigns addressing this issue from the next generation of health care creatives.”
The Young Globals is the only college and portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work based on a brief provided by the sponsoring agencies. The competition provides students with a chance to take on a truly topical issue to earn a prestigious Global Award and gain experience to test drive their career in healthcare advertising.
The Young Globals award winners will receive a Global Award, have their work featured in the 2019 Global Awards winner’s showcase and be given the opportunity to experience a paid internship in the summer of 2019 (minimum of one month based on their availability), at the sponsoring healthcare advertising agencies.
It is open to all college and university students who are exploring advertising, marketing, art, design, creative writing, technology, or similar areas of creative focus. Entrants into the Young Globals must be 18 years of age or older and must currently be enrolled in a college or university-level program or portfolio school, or be a recent university or portfolio school graduate.
All entries submitted to the Young Globals will be judged by the sponsoring agencies’ international award-winning healthcare advertising chief creatives and their team.
The deadline to enter the Young Globals is March 25, 2019. There is no fee to enter.
Find out more about the Young Globals competition and enter here.
Find out more about the Global Awards here.