Shortly after the announcement that Toby Talbot is leaving his post as chief creative officer of Saatchi & Saatchi New Zealand, comes the news that he is returning to DDB network as chief creative officer for C14TORCE, the SEAT dedicated agency in Barcelona whose people already come from thirty nationalities.
He will fill the role vacated by Amir Kassaei who announced his retirement from advertising earlier this month and joins chief executive officer and Aussie expat, Nicole Taylor, who left McCann Australia in June last year to take up the job, and chief strategy officer, Ant Warne.
Taylor commented, “Toby is a world class creative leader, charmingly provocative and with the right edge to continue Amir’s legacy, inspire the team and create great work for SEAT and Cupra.
“We’ve worked together previously, and since then we’ve both grown and learnt from different experiences, so I am looking forward to reconnecting and partnering with him on this wonderfully ambitious client in the beautiful setting of Barcelona.”
Talbot had been chief creative officer at Saatchi & Saatchi New Zealand for three years.
He commented, “I’m thrilled to be joining forces with Nic again. I have missed her passion for the business and her fearless leadership. The opportunity to partner with her again at a dynamic new agency that has been built around a single car brand is really exciting. The fact that SEAT comes from Barcelona and that the agency is based in Barcelona, makes it doubly exciting for me. I’m looking forward to getting back to my European roots and closer to my UK family.”