A brilliant result for new kid on the block, Ugly. It has won the four-way pitch to become agency of record for mortgage broker, uno.
Ugly will lead all of uno’s brand advertising work while incumbent agency, Archibald Williams, will remain working with uno on content creation
Hazelle Klønhammer, co-founder and managing director at Ugly, commented, “It’s refreshing to work with such progressive clients who totally value creativity. Nothing is more gratifying than working with a new brand as it forges its future. uno is set to shake up the home loans market. Watch this space!”
Ugly has already shown a flair for thinking outside the square. In September, it created a campaign for Australian chain of surf and skate stores, Ozmosis, that let surfers and skaters pay for their purchases with their badges of honour – their scars, scrapes and bruises.
Uno is another new kid on the block with something different to commend it like Ugly – having launched in May last year. The online mortgage broker enables customers to search, compare, and settle a home loan all in one place from a panel of 22 lenders – including all four major banks. uno operates a “technology plus people” model which combines a digital platform, where customers can review their home loan options, with seven-day service from a team of home loan advisers.
Kirsty Davison, chief marketing and strategy officer at uno, stated, “We were impressed with Ugly’s approach of using creativity to solve ugly problems and their alignment with uno’s mission to make getting the right home loan smarter and easier.
“We are confident Ugly is the agency to drive our brand forward and to cement uno’s position as the leader in digital home loans in Australia. We are excited to be working with them.”
Uno joins Ugly’s client roster that includes Google, Rip Curl and news.com.au