If people say that ads are boring, they’re not watching Uncommon’s ads. If you’d say creating an un-boring ad idea for a bottle is impossible, you weren’t cut out to work at Uncommon. Un-boring is definitely what Uncommon’s newest wild idea is for Chilly’s Series 2 range of bottles.
If you’d say wild ideas are risky, this one wasn’t. Shortly after the spot aired digitally, Chilly’s received record-breaking orders for the new range.
This is the spot:
The spot, Unburdened, highlights the action of stripping back to the things that matter. It’s strange and strangely mesmerising. It demands that you watch to the end. It’s also a little unsettling. So is the state of the world.
“The crafted and epic experience is entirely inspired from the design process of the new bottle,” Nils Leonard, co-founder at Uncommon, noted.
The 70-second spot was designed in collaboration with trending 3D artist, aeforia, from Montreal. His distinct animation style is all about colours, balance and emotion. In this film, his striking design blends together surreal landscapes and digital portraiture. It stands out. (That statement deserves a row of exclamation marks).
aeforia commented, “The use of vibrant colours and surreal imagery has always been at the core of my work, and this collaborative effort for Chilly’s is no different. It was a great exercise to bring elements from my visual universe into this new world that was created for the brand. It resulted in an unexpected visual animation that plays with a clever use of contrasts, colours and textures to create a lasting impact on the viewer.”
The film’s haunting soundtrack, Holy/Sacred, was composed by Norwegian cult classic vocalist, Susanna Wallumrød.
The mission of Chilly’s Bottles (it also makes food containers) is to make doing good for the planet easy and desirable. The brand has spent three years developing its collection, both conceived and designed in the UK, rethinking and improving every element of the products to date.