Bankwest’s animated characters return to explain the bank’s account bucketing service, available via its app, which helps customers control their finances.
The campaign by WPP AUNZ’s Union, shows off the easy-to-use money management features of the Bankwest app in its characteristic less bank-like way – multiple account opening, account nicknaming, shuffling and goal setting.
Dean Hunt, creative director, commented “Using the tagline, less fussing with your finances, the new campaign idea supports Bankwest’s brand position of Less Bank and gives a nod to the ‘bucketing’ trend by showing how much easier it is to do with the Bankwest App.
“Plus, we get to meet Bryce’s dog, Barker.”
The campaign is made up of two 30-second TVCs, which are running on free-to-air TV in Perth, Melbourne and Sydney. Digital activity is served programmatically and social media includes a combination of Facebook, Instagram and Snapchat activity. The campaign will run until the end of October.
Executive Creative Director: Rob Martin-Murphy
Creative Director: Dean Hunt
Head of Art: Nathan Teoh
Digital Animator: Tracey Kim
Producer: Lauren Billingham
Integrated Strategy Director: Chelsea Wadsworth
Media Project Director: Timo Waldbuesser
Media Manager: Amy Rovira
Digital A&T Director: Jessica To
Digital A&T Manager: Adam Cartwright-Howell
Project Director: Jo Gibb
Project Director: Ally Kelly
Animation Studio: Buck
Creative Director: Gareth O’Brien
Art Director: Sam Scopelliti
Executive Producer: Erica Ford
Producer: Jordan Howes
CG Lead: Elijah Akouri
Customer Communications Manager: Sophie Norwood
Senior Marketing Manager: Jocelyn Sandover