Sick of seeing cars driven by perfectly poised men, performing perfect manoeuvres on long and winding roads in predictable car ads?
You’re going to love this car ad by Venables Bell & Partners for Audi, directed by Steve Rogers.
This ad comes from your life – trying to find a parking spot in a car park.
When two dads get competitive about finding that last car park, a very funny car chase ensues. All the aggravations you’ve known and hated are included – the woman who loads up her care for-e-ver before letting you know she’s not going home and the person with the potential to create a free spot – if only he could find his car.
Who wins – and how is the ad climax of the year – and then there’s a hilarious coda to embed the ad in your memory. The choral music, Carol of the Bells, is a brilliant choice (even if it was also used by Waitrose this year).
Agency: Venables Bell & Partners
Founder & Chairman: Paul Venables
Partner & Executive Creative Director: Will McGinness
Creative Directors: Justin Moore & Erich Pfeifer
Copywriter: Tedd Wood
Art Director: Cody Pate
Director of Integrated Production: Craig Allen
Producer: Hilary Coate
Account management: Sametta Gbilia, David Corns, Jon Phillips, Jessica Lo, Justin Wang, Hope Stadulis
& Alexandra Kaye
Senior Strategist: Mike Riley
Senior Traffic Manager: Jermelia Holling
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producers: Shawn Lacy & Holly Vega
Line Producer: Karen O’Brien
DoP: Alwin Kuchler
Editor: Kirk Baxter
Assistant Editor: Paul Jarolimekproner
Executive Producer: CL Weaver
Producer: Remy Foxx
VFX & post production: ETC
VFX management: Adam Watson, Kate Hitchings, Scott Boyajan
Colour: Stefan Sonnenfeld @ CO3
Colour Producer: Katie Andrews
Music, Sound Design & Mix: Barking Owl
Sound Designers: Wylie Statemen & Harry Cohen
Mixer: Mike Franklin