It has been a stellar growth year for VMLY&R Melbourne, in which it also took back the coveted Defence Force Australia account and retained Monash University, so it is rewarding itself (and preparing for more good things in 2020) with three new hires and one promotion.
Awarded creative Shane Geffen joins as associate creative director. Kate Noonan (art director) and Michelle See-Tho (copywriter) join as a team, and Kieran Moroney has been promoted to associate creative director.
[Cover image l-r: Kate Noonan, Michelle See-Tho, Keiran Moroney & Shane Geffen]
The new hires and promotion come off the back of strong growth, which saw the agency take back the coveted Defence Force Australia account and retain Monash University.
Jake Barrow, executive creative director, VMLY&R Melbourne, stated, “We truly have world-class talent in Kieran and Shane, with their unique and proven approach to problem-solving they make a formidable team. Combined with the addition of young guns Kate and Michelle, our creative offering couldn’t be stronger.”
Kieran Moroney added, “I knew of Shane’s work before I met him, which is probably the best introduction we could’ve had. And despite his personal grooming, I think we’ll make a lot of great work together.”
Shane Geffen commented, “I’m excited and humbled to join VMLY&R alongside Jake, Kieran and the team. And despite Kieran’s occasional off the cuff comments, I think we’ll make a lot of great work together.”
Prior to joining VMLY&R, Geffen held roles at Clemenger BBDO Melbourne and DDB Sydney working across Volkswagen, McDonald’s, CUB, Visit Victoria, and Myer. At Clemenger, his Myer Naughty or Nice Bauble campaign picked up 2 Grand Prix awards at Spikes while at DDB his Sydney Opera House #comeonin campaign won 9 Cannes Lions including Gold in Mobile.
Associate creative director, Kieran Moroney, has risen through the ranks since joining VMLY&R as senior art director in 2014. During this time, he has spearheaded some of the agency’s most awarded work including Monash University’s Sip Safe campaign that won Gold at Cannes and a Grand Prix at Spikes. This year, he won back to back Cannes Lions with the Half Biscuit campaign that reunited Australia and New Zealand on Anzac Day.
Kate Noonan and Michelle See-Tho are AWARD School grads. See-Tho was No. 2 runner-up in Victoria.