A Russian bank fighting for change that makes the world a better place? Wow. That is one helluva positioning.
Russian agency, Voskhod, has already given Tochka Bank a completely new language for a bank; a language that’s not stuffy, not formal, not intimidating to young people. A language that establishes the bank in its own category – the bank for young entrepreneurs.
This has become timely. The desire for change is blossoming in Russia. Voskhod’s new campaign is the bank’s boldest yet. Tochka bank is establishing itself as a supporter of that change. The campaign, Creative Rebellion, supports and inspires the entrepreneurs and creators fighting against the status quo to create change for good.
With its gusty anthem and bold messaging, the campaign encourages the fight for fresh ideas that will lead to equal wages, fair prices, healthy competition and uncensored truths.