The Liberal Party of Australia (Victorian Division) is calling for expressions of interest from advertising professionals to be part of its campaign team for the next State election, due in November 2022.

Its pitch states, “The next election will be critical for Victoria’s future. We are looking for a creative team to help us highlight the positive plans of the O’Brien Liberal National team and the damage being inflicted on the State by the current Government.

“The Liberal Party has worked with some outstanding advertising professionals over the years, but the time is right to review our options. We are open to working with a new agency, or a hybrid team, as we have in past campaigns.

“The creative team will need to understand political advertising is different to product advertising. They will need to work collaboratively in a high-pressure campaign environment and share our determination to ensure then election of a Liberal Government.”

To be considered, submit a credentials document and a brief statement explaining why you might be the right partner and how you might approach this assignment. There will be a subsequent pitch process for suitably qualified agencies.

Send expressions of interest to the State Director sam.mcquestin@vic.liberal.org.au Friday, December 4.