Palau Pledge continues to be the campaign that keeps giving to Host/Havas. It has just been ranked #1 most creatively awarded campaign 2018 in the WARC Creative 100 (the successor to the Gunn Report).
Seamus Higgins, ex-executive creative director, Host/Havas Sydney, commented, “The fact that such a human solution, created with the absolute dedication and passion to improve the world that our children will inherit has been ranked the number one campaign in the world, says something really good about what our industry values and has the power to achieve. I’m infinitely grateful to the incredible team, clients and country who made this happen.”
Host/Havas missed out on being the world’s best creative agency, with a #6 ranking. BBDO New York is #1
AMV BBDO London’s #Bloodnormal, for feminine hygiene brand, Bodyform/Libresse, has become the #2 most creatively awarded campaign 2018, helping the agency to become the #2 world’s best creative agency.
BWM Dentsu Sydney’s Project Revoice for The ALS Association is the #3 most creatively awarded campaign and the agency is the #9 world’s best creative agency.
BBDO agencies have 9 agencies ranked in the top 100, three in the top 10. BBDO New York moved up to #1 from its #2 last year in the Gunn Report. AMV BBDO London climbed to #2 from #20 last year. adam&eveDDB London moved up to #3 from #4
BBDO Worldwide heads the networks table for the 13th consecutive year with 22 different offices contributing to its total. DDB Worldwide is #2 and McCann Worldgroup #3. It has also just topped The Big Won rankings for the second year in a row.
David Lubars, chief creative officer, BBDO Worldwide, commented, “What makes me most proud of topping the WARC Creative 100 is that it’s not just one agency or campaign. It’s multiple agencies delivering work for multiple clients across multiple forms and platforms.”
The top five positions in the holding companies league table remain the same as last year. Omnicom is #1, WPP #2 and Interpublic Group #3.
Burger King rose to #1 in world’s best creative brands ranking, bouncing back from #7 last year, and achieving top ranking for the first time. Nike has dropped from #1 to #2. Pedigree is #3.
Fernando Machado, global chief marketing officer, Burger King, commented, “At Burger King we believe creativity can be a competitive advantage. Doing things differently, standing out, and becoming part of pop culture definitely help strengthen our brand and our business. Our marketing teams and agency partners are honoured to receive this recognition from WARC.”
Mars is the #1 most creative advertiser with its campaigns for Pedigree, Skittles and Snickers achieving top 10 rankings.
The US retains its #1 place as the most creatively awarded country in the world by far. United Kingdom is #2 and Australia is #2.
The creative awards taken into account for these rankings are:
- Global: Cannes Lions, Clio Awards, D&AD, London International Awards (LIA), The One Show.
- Regional: Adfest, Dubai Lynx, El Ojo de Iberoamérica, El Sol, Eurobest, Golden Drum, Loeries, Spikes Asia.
|Top 10 world’s most creatively awarded campaigns
Top 10 world’s best creative agencies
Top 10 world’s best creative agency networks
Top 10 world’s best creative holding companies
Top 10 world’s best creative brands
Top 10 world’s best creative advertisers
Top 10 world’s most creative countries
Three highlights have emerged from the world’s most creative campaigns:
The full rankings – which include the world’s top 100 creatively awarded campaigns, top 50 creative agencies, agency networks, brands, advertisers, countries and top holding companies – are available to view
A sample report is available here. The campaigns, case studies, credits and subsequent analysis reports are available by subscription.