FP7 McCann Dubai has been named the World’s Most Effective Agency in WARC’s 2020 Effective 100 rankings. It’s the first time an agency from MENAT has topped any WARC rankings, but it is not the first time that FP7 McCann has topped effectiveness lists.
The agency was ranked in the top 3 in the Effies Global Index every year from 2014 to 2019 and it was Agency of the Year at the Effie MENA Awards every year from 2013 to 2018.
McCann Worldgroup was also named the #1 network for effectiveness in the 2020 WARC Effective 100 rankings for the second year in a row, and was Global Network of the Year at Cannes Lions last year.
Tarek Miknas, chief executive officer of FP7 McCann MENAT (Middle East North Africa Turkey), which includes the Dubai agency, said, “It’s a great honour for us to be recognised as the most effective agency in the world in the WARC Effective 100 rankings. I am also thrilled to see that Cairo ranked #17 and Beirut ranked #30 in the world. In a dynamic, challenging and rapidly-evolving economic and cultural environment, through the collaborative power of our network of agencies, bringing together a range of regional and global expertise, we are reinventing the way to speak to our consumers and partner with brands every day. And this recognition for effectiveness proves just that.”
Tahaab Rais, regional head of strategy & truth central at FP7 McCann MENAT, added, “This recognition also proves our consistency in generating volumes of creatively effective work on big brands and the persistent focus, from our teams, on making sure every single brief is seen as an opportunity to create ideas that influence our culture and our clients’ business. One look at the range of ideas shows the range of clients we’ve been recognised for. This has also meant that our brands such as Babyshop, Puck, Emirates NBD and Unilever have topped the global rankings in their categories too.”
In addition to the Dubai office’s recognition, FP7 McCann Cairo came in at #17 in the rankings and FP7 McCann Beirut ranked at #30. FP7 McCann represents 3 out of 4 regional McCann agencies in these global rankings.
Here’s a showreel of the work that contributed to the ranking: