“People are watching and sharing more video on Facebook than ever, and we’re focused on continuously improving the video experience. Today, we’re excited to share several updates that make watching video on Facebook richer, more engaging and more flexible.”
One of the obvious ways to make watching video on Facebook richer and more engaging is to make it possible to watch FB video on TV. And that’s one of the 2017 updates the Facebook has included.
Facebook Video App for TV
The Facebook TV app is coming and it will be available on Apple TV, Amazon Fire TV and Samsung Smart TV to start, with more platforms promised.
The app improves on Facebook’s 2016 update that allowed users to stream videos from Facebook to TV. With the app, users can watch videos shared by friends or Pages they follow, top live videos from around the world, and recommended videos based on their interests. They can also catch up on videos they’ve saved to watch later, as well as revisit videos they’ve watched, shared or uploaded.
Of course, this gives Facebook the potential to compete with traditional television channels and YouTube for advertising revenue.
There are several other enhanced features was well:
Watch and scroll
Smartphone users will also be able to watch and scroll – they can minimise the video they’re watching to a picture-in-picture view that keeps playing in the corner of your screen while they browse other stories in News Feed. They can drag the video to any corner of the screen, and on Android devices, they can keep the video playing even when they leave the Facebook app to do something else on their phone.
Audible Videos in News Feed
Videos in News Feed have previously played silently. The sound is activated by tapping the video. From now on, sound fades in and out as users scroll through videos in News Feed, unless the phone is set to silent. The feature can also be turned off permanently in Settings.
Last year Facebook began testing showing vertical videos in full view format on News Feed on mobile. The response was positive, so that larger format is now available to everyone watching videos on iOS and Android.