When restaurants, cafes, bars and – yes, fast food chains – were forced to close their doors, people throughout the world began rediscovering (or discovering, depending on their age) cooking. Young creatives especially.
For freelance copywriter, Amy Char, exploration with food turned into an Instagram cookbook that she created with freelance art director friend, Pupé Achavakulthep. Amy and Pupé began collecting recipes and stories from people in the ad industry throughout the world.
Each of the dishes in the project, Travel During Quarantine, is accompanied by a story about the dish that reveals something special about the culture of the contributor’s home city or country, making the cookbook a travel compendium through food that also celebrates the industry’s diversity.
Sydney freelance copywriter, Delia Liang, sent in the Aussie classic, fairy bread.
The project already features food from seventeen different countries on six continents, with submissions coming from ad school students to group creative directors.
“Their stories about the food channel both their inner tour guides and inner chefs. They describe the highly divisive issue of onions in a Spanish omelette, how mie godog jawa is full of the flavours of a rainy day in Indonesia, childhood summers spent by the Italian seaside with piadine, and more,” Char explained.
Char and Achavakulthep met during an internship in New York when they were Miami Ad School students. They quickly bonded over food, San Francisco, and Berlin. Char attended Miami Ad School Berlin and grew up in San Francisco, while Achavakulthep went to the school’s San Francisco location and interned in Berlin. As an extra demonstration of how international the project is (and how resourceful the ad industry is), the two are working with a fourteen-hour time difference between them in San Francisco and Bangkok.
Follow the project on Instagram or submit your own recipe here.