Advertising was challenged by change in 2018, but no part of it was asked to adapt more readily than digital. Digital did remarkably well at that. And just in case you blinked and missed some of its changes, Indian digital marketing agency, White Rivers Media, has written an e-book on how the digital scenario changed in 365 ways in 365 days in 2018. The book contains all the significant changes, updates and events that happened in the digital world in 2018.
This second digital marketing e-book by White Rivers Media shows how digital players introduced new features that enhanced user experience and others that enabled brands to target their audiences in a better way. And because what was informs what will be, the book is also a guide for how to negotiate 2019.
Here are few “for instances” (do you know all of them? What about the 361 others?): Facebook rolled out a new tool to prevent harassment and developed chatbots with improved conversation skills. The platform also introduced new AR filters to spice up Facebook stories. Snapchat launched its in-app store for company merchandise. WhatsApp allowed users to delete their sent messages within 8 minutes, giving it a new appeal for impulsive users.
White Rivers Media first e-book was launched last year, on its 6th anniversary.
Download the e-book here.